Frequently Asked Questions


Where do you get the social data?

We harvest the data for smaller studies involving  data collection from a set of specific sites.

For studies that require analysis of discussions from a wide range of social sources, we contract with a third-party vendor that specializes in social data collection and management. 


Is your social analysis quantitative or qualitative?

Both. We consider data through the lenses of linguistics, rhetoric and decision heuristics. We use AI technologies such as Latent Dirichlet Allocation and programming languages (R and Python) to identify and quantify language patterns


How long does it take to complete a study?

Studies can take several weeks to several months depending on the complexity of your research needs.