Frequently Asked Questions
Is this a report of squiggly lines and graphs
We produce reports with rich findings from deep-dive analysis of conversational, ethnographic data. Through language-based analyses, we surface what relevant online communities are discussing so that you understand what patients and caregivers care about, worry about, make-do with, wish-for, and manage.
Is your social analysis quantitative or qualitative?
Both. What makes us unique is our close analysis of real conversations through the lens of linguistics and discourse analysis and by experts with significant experience in the pharmaceutical and healthcare space. Quantifications ground qualitative analysis that inform and drive your marketing work.
How long does it take to complete a study?
Studies can take several weeks to a few months depending on the complexity of your research needs.