Pamela Batzel, Owner
Pamela has 30 years' experience in leading and analyzing conversations, including 19 years in the pharmaceutical healthcare industry and 11 years as a journalist.
After successfully building and leading a team of language experts in the analysis of online social media healthcare conversations for a start-up company and then earning a Master's in Rhetoric from Carnegie Mellon University in 2019, Pamela started Finch and the Frog to fill a gap in the Insights space in healthcare: deep understanding of patients' and caregivers' disease experiences from peers talking to peers about what matters to them.
Today, Pamela is also a student of ontological, transformational coaching, deepening her ability to discern how patients are "being" in the world - and why that matters to brand teams.
Armelle Cassanas, phd,
Armelle has always been fascinated by one simple question: why do people choose the words they choose?
This curiosity is not only a personal passion but also her calling, her vocation.
After a funded PhD in Language Sciences at University of Montpellier and the French National Centre for Scientific Research, where she explored how meaning is shaped by social dynamics, perception, and cognition, Armelle realized that language is not only a system—it is a window into how people think, feel, and behave.
For more than fourteen years, Armelle has been ‘listening’ to conversational data in healthcare, working at the crossroads of linguistics, social media, and human behavior.
Armelle helps teams understand not just what people say online, but why they say it — and what that reveals about how they live, decide, and hope. She decodes what lies between the lines and beneath the surface of their conversations: beliefs, emotions, needs, frustrations, mental models, identities.
With her deep insights, Armelle helps brands design strategies and narratives that resonate because they are built on how people genuinely speak and see the world.
Armelle has rich experience across multiple disease states, from rare to common, including multiple autoimmune diseases and cancers, psychiatric disorders, metabolic disorders, women’s and men’s health, and more. .