Leap Frog Social Lens: Deep-dive Ethnographic Reports from Online Conversation Ponds
Leap Frog Social Lens: Deep-dive Ethnographic Reports from Online Conversation Ponds
Leap Frog Social Lens: Deep-dive Ethnographic Reports from Online Conversation Ponds
We listen to patients and caregivers in their social ponds, online disease communities -- where they talk with each other about shared concerns
We listen to understand their: emotional burdens; Physical & Logistical burdens; Disease Management styles - practically and emotionally; needs not being met and how they fill in the gap
We assess:
We listen to patients and caregivers in their social ponds, online disease communities -- where they talk with each other about shared concerns
We listen to understand their: emotional burdens; Physical & Logistical burdens; Disease Management styles - practically and emotionally; needs not being met and how they fill in the gap
We assess: How patients and caregivers understand their disease; shifts in attitudes, management style, treatment awareness and more over time; Online communities' individual cultures, priorities, attitudes and ideas; Segments, including potential constituent groups
Interviews and Moderated Sessions
Leap Frog Social Lens: Deep-dive Ethnographic Reports from Online Conversation Ponds
Leap Frog Social Lens: Deep-dive Ethnographic Reports from Online Conversation Ponds
In interviews, we ask patients, caregivers, and HCPs questions informed by social media analysis
We dig deeper into the learnings from the ethnographic deep-dive into the social pond.
We invite and hold conversations around emotions, perspectives, attitudes, practical concerns and logistical struggles.
We layer in questions that create brid
In interviews, we ask patients, caregivers, and HCPs questions informed by social media analysis
We dig deeper into the learnings from the ethnographic deep-dive into the social pond.
We invite and hold conversations around emotions, perspectives, attitudes, practical concerns and logistical struggles.
We layer in questions that create bridges between their experiences and your offer - and potential offer.
